|How Mobile Commerce is Important for online busine
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|Mobile commerce is the mode of e-commerce in which
wireless handheld devices are used instead of
tablets and smartphones.
In fact a more clear sub-cluster of e-commerce
business that uses the smaller mobile device
instead of desktops or laptops.
No a days ahead are of 'sales via web'. Nearly all
businesses have understood this and they have
Although, what needs your immediate attention
right now is ensuring mobile-friendly shopping
experience for your prospects. Still why? There
are many reasons.
What is Mobile Commerce?
Mobile commerce is also known as M-Commerce. It is
selling and purchasing goods and services via
cellular handheld devices like cellular telephones
and personal digitalistants. M-commerce was
originally designed by Kevin Duffey in 1997 on the
launch of Global Mobile Commerce Forum. That means
“delivery of electronic commerce capabilities,
directly in the hands of the consumer’s through
M-Commerce enables users to access the Internet
without having to search a place to plug in.
Emerging technology behind M-Commerce, which is
based on the Wireless Application Protocol (WAP),
that has made much progress in Europe.
Examples of Mobile Commerce
Purchases through mobile
Larger Customer Base on Mobile Commerce
In appear market, people who have never owned a PC
before now. A technological leap to smartphones
due to their increasing affordability.It has led
to the entire category of consumer previously
untouched by marketers out of the shadow.
Online payments have been there for some time.
Still with the mobile phones, the mobile internet,
and public Wi-Fi becoming faster and more
reliable, such as digital wallet and faster
avenues for payment have appeared.
Convenience and responsiveness of mobile apps and
mobile-commerce sites,mobile has best conversion
It is because unlike laptops and desktop, mobile
is a more personal device and people search it
more secure to store credit card details and
pwords on their mobile phones.
Read more:Why Mobile Commerce is Important for
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